Affare Lebron, sponda Bulls

Articolo del chicagobusiness, per quanto riguarda la futura crescita del mercato a Chicago, tramite l'approdo di LBJ : link

"Crowds at Beer Bistro, his West Loop restaurant, more than doubled on the four occasions the NBA phenom played at the United Center last season"

"The LeBron effect could add up to as much as $2.7 billion if he plays here for six years, estimates University of Illinois at Chicago economist John Skorburg" (simpatica "classifica" su tale professore)

"The Bulls during the Jordan era changed the whole flavor, the whole attitude of the city"

"Mr. Reinsdorf has misfired on past attempts to land big-name free agents after dumping salary — including infamously sending mascot Benny the Bull to greet then-superstar Tracy McGrady at the airport. (Mr. McGrady chose Orlando.)" (:D)

"Returning to an NBA championship could boost the Bulls' value by 20% to 50%, history suggests, to between $613 million and $760 million, according to Forbes magazine's estimate of the franchise's worth. The value of the Miami Heat shot up more than 45% from 2004 to 2006 thanks to an NBA title. Even storied franchisees get a big lift: The Celtics' value rose 22% in two years with their 2008 championship; the 2004 league title pushed the Detroit Pistons' value up 41% in two years."